Why not run the lottery yourself?

We looked closely at that option but we found that the cost of running it, licensing etc. was too high and that it would represent a significant financial risk if we were not able to underwrite the prize money each week and make the prizes worthwhile.  By partnering with Sterling Lotteries and taking part in their Unity Lottery, we reduce the financial risk and are able to offer prizes way above what would normally be possible.  The downside, of course, is that the odds of winning are greater, although much, much better than the National Lottery!

Comment on this FAQ

Your email address will not be published. Required fields are marked *